BSc Marketing
The Marketing Department at LUG is a thriving department tailored to help students achieve an excellent grasp for the rapidly evolving discipline of marketing. Our teaching staff have a rich balance of academic distinction and industry experience in various sectors including telecommunications, aviation and hospitality.
Whether students are considering careers in Strategy, Marketing Research, Public Relations, Media, Promotions, Sales Management among others, our degree programmes allow for a high level of customisation, adapting curriculum and fieldwork to suit and complement individual interests and goals. From advertising to branding, marketing stimulation to digital marketing, our dynamic coursework curriculum not only fosters critical thinking, self-reflection and self-development but also enables students to leverage real-world opportunities that help prepare them for dynamic and meaningful careers.
Our academic year consists of three trimesters.
Commencing January 2018, you can expect the following tuition fees per annum:
- Undergraduate programme: $9,000
- Registration fees: $900
NB: Textbooks, photocopying, stationery items, housing, meals and other incidental costs are not included in the tuition fees above.
- WASSCE: A one year foundation is required
- ‘A’ levels: CCC or above (Direct entry into undergraduate level)
- IB students: 27 points (Direct entry into undergraduate level)
- IB French system: Overall mark of 9 in the total average score
(All students outside France need a 6.5 IELTS score)
- IELTS: 6.5 or above (minimum of 5.5 per component)
- Pearson: 65 or above (minimum 51 points per component)
We welcome applicants from students with a range of international qualifications, including combinations of qualification. Further guidance on admission to the University, including qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.
Employability is one of the key objectives of this course and the modules prepares you (as well as gives you an edge) to be able to get employed with the necessary skills needed in the industry you plan to practice in. It also prepares you if you intend on continuing this subject as a professional course.